On successful completion of Upselling and Cross-Selling course participants shall be able to:

• Generate multiple orders from current customers
• Apply best tools, techniques and expert tips for upselling
• Discern how to apply different methods in real scenarios
• Develop creative thinking to identify multiple opportunities from one customer
• Boost customer experience and satisfaction
• Develop long-term customer relationships
• Link incentive programs with upselling and cross-selling

The training involves interactive online and offline lectures. It uses active problem-solving sessions, business simulations, and case studies. Management games and role-playing facilitate practical skill development. The course focuses on action-based learning using the latest tools.

Organisations will benefit in the following ways:

• Ensuring the sales force uses relevant techniques
• Creating cost-effective ways to increase Customer Lifetime Value
• Inculcating deeper product knowledge among staff
• Building durable relationships while avoiding excessive acquisition costs
• Leveraging social media and e-commerce for sales expansion

Professionals will benefit by:

• Developing a dynamic mindset to recognise upselling opportunities
• Learning to customize offers using customer data
• Improving persuasion skills while maintaining customer-centricity