Post completing this Brand Management Certification Training Course, participants shall be able to:

• Understand exactly what Branding means in the current environment
• Identify best practices from global brand leaders
• Apply core principles and techniques of Brand Management
• Position Brand management as a way of increasing/defending market share
• Shift from tactical to Strategic Brand Management
• Measure brand efforts through managerial tools
• Incorporate employees into the brand management strategy

The training methodology combines interactive sessions and lectures with presentations. Participants engage in group discussions, role plays, and case studies to ensure practical learning. The course also involves hands-on use of the latest tools and peer learning. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit in the following ways:

• Understanding that brand value goes far beyond advertising
• Equipping professionals with the right managerial frameworks
• Aligning branding efforts across functions via an Omni-channel approach
• Establishing measurable brand KPIs like Equity and extension
• Targeting customers better through defensive and expansive market strategies

Professionals will benefit by:

• Gaining a deep understanding of core branding concepts
• Learning to implement winning brand communication strategies
• Mastering techniques to track brand equity against competitors