The main objective of this Strategic Account Management Training Course is to empower professionals with—

• the ability to plan the strategic account for growth
• skills to build and manage trustworthy relationships with the clients
• the perspective to navigate through competition
• techniques to create value for the customers on an ongoing basis
• the capability to partner with other departments in the organisation to ensure customer delight
• a thorough perspective of the internal support functions on critical issues such as price, SLA’s and commercial terms

This program offers tools to grow and generate new business with confidence. The methodology includes interactive presentations, exercises, illustrations, and case studies. Role plays and group discussions ensure enhanced understanding and retention of focused learning objectives. The course follows the ‘Do-review-learn-apply’ model.

Organisations will benefit in the following ways:

• Faster closure of new business opportunities with existing accounts
• Reduced cost of customer acquisition through existing relationships
• Better assessment and management of key account relationships
• Improved ability to navigate high-value deals and challenging negotiations

Professionals will benefit by:

• Mastering the competencies of top-performing account managers
• Gaining exposure to high-stakes dispute resolution
• Developing a balanced perspective between customer needs and company goals