The main objective of this course is to provide professionals with:

• A thorough understanding of the synergy between sales and marketing functions
• The skills to align sales and marketing strategies for maximum impact
• Knowledge of lead management, nurturing, and conversion across functions
• Understanding of brand building and its role in supporting the sales process
• Ability to manage joint sales and marketing initiatives and budgets
• Skills to measure the collective impact of sales and marketing on business growth
• Knowledge of CRM and Marketing Automation integration

This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit from:

• A more efficient and unified growth strategy
• Higher quality leads and improved sales conversion rates
• Better ROI on combined sales and marketing investments
• Stronger brand consistency and sales performance
• Improved collaboration and culture across commercial teams
• More accurate data and reporting on the entire customer funnel

Professionals will benefit from this course in the following ways:

• Improved ability to lead cross-functional growth initiatives
• Enhanced skills in strategy alignment and lead management
• Greater success in delivering holistic business results
• Increased confidence in senior commercial leadership roles