Retail Sales and Visual Merchandising Training Course
Monday, February 23, 2026
Category:Sales & Marketing
3
Days
Dubai
9:00am – 4:00pm
Introduction
In the world of retail, how a product is presented is just as important as the product itself. Visual merchandising is the art of using the store environment to tell a brand story and drive sales. When combined with professional sales techniques, it creates a powerful engine for retail growth. This course provides participants with the practical tools they need to turn their retail space into a high-converting environment that delights customers and exceeds sales targets.
Objectives
The main objective of this course is to provide professionals with:
- The skills to drive retail sales through effective communication and persuasion
- A thorough understanding of visual merchandising principles and techniques
- Knowledge of how to create impactful store displays and layouts
- Understanding of consumer psychology and in-store purchase drivers
- Ability to use storytelling and branding through visual elements
- Skills to measure the impact of visual merchandising on sales performance
- Knowledge of the latest trends in retail design and technology
Training Methodology
This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.
Organizational Impact
Organisations will benefit from:
- Increased store footfall and customer dwell time
- Improved sales conversion rates and basket sizes
- Stronger and more consistent brand presentation
- A more creative and sales-focused retail workforce
- Better utilization of store space and assets
- Greater competitive advantage through superior store aesthetics
Personal Impact
Professionals will benefit from this course in the following ways:
- Improved ability to create high-impact visual displays
- Enhanced professional sales and persuasion skills
- Greater success in driving store-level results
- Increased confidence in creative and commercial retail roles
Who Should Attend?
- Retail Sales Associates and Leads
- Visual Merchandisers and Display Specialists
- Store Managers looking to improve aesthetics and sales
- Marketing Coordinators involved in retail branding
- Anyone responsible for the visual presentation and sales performance of a retail space
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