Public Relations Strategy and Tactics
Monday, February 23, 2026
Category:Public Relations
3
Days
Dubai
9:00am – 4:00pm
Introduction
Public relations (PR) involves efforts to shape how people think and talk about your business. It is a critical part of a marketing plan and a way to gain publicity without traditional advertising. Good PR helps attract customers, talent, and business partners while enhancing online presence and credibility. A successful strategy must cover communication, media, community relations, and crisis management while adjusting to local trends. This course provides the knowledge and perspective to contribute to your organisation’s PR strategy and implementation.
Objectives
The main objective of this Public Relations Strategy and Tactics course is to empower professionals with—
- in-depth understanding and knowledge of PR and the importance of effective PR strategies
- the required confidence and experience to play a key role in executing PR initiatives
- the required skill and perspective to independently devise an effective PR strategy
- the adequate skill and confidence to pursue a career in PR, increasing scope for growth
- the required awareness to choose the best-suited Public Relations method
- the required knowledge to contribute to increased investments and business
- a sense of pride in increasing and establishing the credibility of the organisation
Training Methodology
Solid State Training customises all training courses to suit the audience and their professional background. Classroom sessions with presentations form a major part of the training. Participation is encouraged through group discussions, troubleshooting, projects, and activities. Trainees share experiences and best practices from their organisations, which are discussed in detail. The course follows the Do–Review–Learn–Apply Model.
Organizational Impact
Organisations whose professionals undertake this course will benefit in the following ways:
- Workforce skilled to manage PR activities
- Effective PR strategies addressing exact requirements
- Stronger brand presence and visibility
- Increased investments because of credibility
- Better customer relationship management
- Exponential business growth
- Better employer branding and recruitment
- Improved SEO and local connect
- Better crisis management
Personal Impact
Professionals attending this course will benefit in the following ways:
- Better understanding of the impact of good PR
- Enhanced skill to implement an effective PR strategy
- Knowledge to explore lateral career opportunities in PR
- Increased perspective to choose the most effective PR approach
Who Should Attend?
- Top management who need to understand the importance of an effective, customised PR strategy
- Investors who need to understand a firm’s credibility and brand presence
- Marketing and sales managers who devise PR strategies to increase brand presence
- Human resource professionals responsible for social responsibility initiatives
- Content writers and strategists who prepare content for press releases
- Members of PR agencies who support organisations in PR plans
- Any other professional who may want to pursue a career in PR
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Course Brochure Request
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