Public Relations Professional
Monday, February 23, 2026
Category:Public Relations
3
Days
Dubai
9:00am – 4:00pm
Introduction
Public relations campaigns are critical for organisations to communicate their mission to their target audience. A PR campaign involves activities planned in advance to meet a specific goal. Strategy and tactics are the two key elements, with strategy defining objectives and tactics referring to the actions taken to meet them. Campaigns can range from long-term awareness-raising to short-term product launches. This course provides the complete skill set required to successfully drive public relations activities and specific campaigns, helping you increase opportunities for growth and progression in your organisation.
Objectives
The main objective of this Public Relations Officer Certification Course is to empowerment professionals with—
- complete knowledge and information about planning and execution of public relations campaigns
- the required skill and confidence to independently plan and drive campaigns for their organisation or clients
- the experience and awareness to pre-empt challenges and risks and address them before the launch of the campaigns
- the capability to contribute to effective branding and reputation management of their organisation or for their clients
- the awareness and confidence to effectively handle all external factors that influence the outcome of a campaign
- the knowledge and skill to work with advanced concepts and techniques to regularly check and objectively measure the effectiveness of public relations campaigns
- the complete skillset to play an important part in boosting the growth and influencing the success of their organisation
Training Methodology
Training courses at Solid State Training are extremely flexible and customised to the audience. Audio-visual presentations deliver the theoretical aspect, while group activities support the practical side. Trainee participation is encouraged through tasks like short presentations, role-plays, and assignments. Case study discussions and sharing of current job experiences help relate the training to practical scenarios. The course follows the Do–Review–Learn–Apply Model.
Organizational Impact
Organisations whose professionals undertake this course will benefit in the following ways:
- Experienced employees to successfully plan and execute PR campaigns
- Greater visibility and better branding
- Better customer relationship and crisis management
- Greater credibility because of successful campaigns
- Organisational growth and increased clientele
- Increased investments because of better branding
- Accurate measurement of PR outcomes
- Reduced marketing and advertising costs
Personal Impact
Professionals attending this Public Relations Officer Certification Course will benefit in the following ways:
- Complete knowledge to undertake higher roles in PR campaigns
- Increased confidence to drive innovative campaigns independently
- Enhanced experience and skillset to measure campaign success
- Better foresight to predict challenges and prevent mishaps
Who Should Attend?
- Senior management who should be aware of important aspects related to PR campaigns
- Members of public relations agencies responsible for launching campaigns for client organisations
- Public relations practitioners or officers responsible for branding and reputation management
- Marketing professionals responsible for press releases and other announcements
- Human resource professionals who contribute to public relations campaigns
- Investors who need to judge the prospect of a business based on its PR strategies
- Any other professional who would like to know how to successfully plan and execute public relations campaigns
Registration Information Required
x
Required!
Course Brochure Request
x
Apply for Corporate Inquiries
x
Required!