Public Relations (PR) and Communication Course
Monday, February 23, 2026
Category:Public Relations
3
Days
Dubai
9:00am – 4:00pm
Introduction
Public relations is a strategic communications process used to build mutually beneficial relationships with the public. It aims to ensure a positive image and reputation, often acting as a marketing plan to create awareness. Public relations specialists draft communication plans to maintain brand image, while media relations focus on sharing information with journalists to improve brand image. Media skills are critical as organisations have little control over what news is published. This course equips you with the necessary skillset to manage news flow, build healthy relationships with media personnel, and balance transparency with reputation protection, contributing to better organisational branding and self-growth.
Objectives
The main objective of this Public Relations (PR) and Communication Course is to empower professionals with—
- in-depth information on public relations and a detailed understanding of media skills required to maintain good media relations
- the required awareness, information and maturity to understand the impact of media coverage on the image and brand of the organisation
- the necessary confidence and experience to successfully coordinate and communicate with media professionals
- the adequate skill set to undertake sensitive roles and responsibilities concerning public relations and media relations for the organisation
- the required confidence, experience, exposure and capability to manage media relations and content being released to the media
- the necessary skillset and ability to filter important content for impactful launches of press releases
- the confidence and experience to build good working relationships with media personnel
- the required confidence to balance being transparent and protecting the reputation of the organisation
Training Methodology
Solid State Training follows a format that prefers practical modes of training over theoretical ones. Courses are highly customisable and reviewed before each session. Training is delivered by experts in the relevant domain. Participation is encouraged through group activities, role-plays, and detailed case studies to draw reference to relatable stories. The course follows the Do–Review–Learn–Apply Model.
Organizational Impact
With professionals undertaking this course, their organisations will benefit in the following manner:
- Experienced employees who understand public relations and media skills
- Better media coverage for passage of positive information
- Better organisational branding and handled management of media information
- Well-managed campaigns and media events
- Greater customer satisfaction through immediate problem addressing
- Good working relationships with media professionals
- Greater investments because of positive organisational branding
Personal Impact
By undertaking this Public Relations (PR) and Communication Course, professionals will benefit in the following ways:
- Complete understanding of public relations and communication skills
- Increased skill to undertake higher roles in public and media relations
- Increased awareness to build relationships with media professionals
- Enhanced skill set to maintain a positive brand image
Who Should Attend?
- Senior members and managers who need to understand the importance of PR
- Marketing professionals who should understand public relations and media interaction
- Members of branding agencies assisting organisations in PR strategies
- Human resource professionals involved in organisational branding activities
- Investors and stakeholders interested in the future business opportunities of an organisation
- Any other professional interested in knowing more about public relations and media skills
Registration Information Required
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Course Brochure Request
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Apply for Corporate Inquiries
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