Public Relations (PR) Campaign: Plan, Strategies and Evaluation
Monday, February 23, 2026
Category:Public Relations
3
Days
Dubai
9:00am – 4:00pm
Introduction
Public relations campaigns are planned series of activities designed to meet specific business goals. Key elements include strategy—justifying objectives and target audience—and tactics, the actions taken to meet that strategy. Campaigns range from long-term awareness raising to short-term product launches. Good planning improves effectiveness, manages conflicting priorities, and ensures value for money. This course empowers you with the skill set to independently plan and drive campaigns, handle external factors that influence outcomes, and objectively measure effectiveness, thereby influencing organisational success and growth through innovative PR initiatives.
Objectives
The main objective of this Public Relations (PR) Campaign: Plan, Strategies and Evaluation course is to empower professionals with—
- complete knowledge and information about planning and execution of public relations campaigns
- the required skill and confidence to independently plan and drive campaigns for their organisation or clients
- the experience and awareness to pre-empt challenges and risks and address them before the launch of the campaigns
- the capability to contribute to effective branding and reputation management of their organisation or for their clients
- the awareness and confidence to effectively handle all external factors that influence the outcome of a campaign
- the knowledge and skill to work with advanced concepts and techniques to regularly check and objectively measure the effectiveness of PR campaigns
- the complete skill set to play an important part in boosting the growth and influencing the success of their organisation by creating effective and innovative PR campaigns
Training Methodology
Solid State Training courses are flexible and customized to the audience. Theoretical aspects are delivered via audio-visual aids, while practical learning is supported by group tasks, short presentations, and assignments. Case studies and shared professional experiences help draw relevance to the training content. The course follows the Do–Review–Learn–Apply Model.
Organizational Impact
Organisations whose professionals undertake this course will benefit in the following ways:
- Experienced employees to successfully plan and execute PR campaigns
- Greater visibility and better branding and reputation management
- Better customer relationship and crisis management
- Greater credibility because of highly successful public relations campaigns
- Organisational growth and development because of better branding
- Accurate and effective measurement of campaign outcomes
- Reduced marketing and advertising costs
Personal Impact
Professionals attending this course will benefit in the following ways:
- Complete knowledge to successfully undertake higher roles in PR planning
- Increased confidence to independently drive innovative campaigns
- Enhanced skillset to track and measure campaign success
- Better foresight and awareness to predict challenges
Who Should Attend?
- Senior management who should be aware of successful PR campaign planning
- Members of public relations agencies responsible for launching client campaigns
- Public relations practitioners or officers responsible for branding and reputation management
- Marketing professionals responsible for press releases and announcements
- Human resource professionals who contribute to organisational branding
- Investors who need to judge business prospects based on public relations plans
- Any other professional who would like to know how to successfully plan and execute PR campaigns
Registration Information Required
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Required!
Course Brochure Request
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Apply for Corporate Inquiries
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