The main objective of this Public Affairs and Media Relations Course is to empower professionals with—

• complete knowledge and information on media relations and public affairs
• the necessary skill and confidence to successfully undertake roles and responsibilities related to media relations and public affairs
• the required knowledge, perspective, and awareness to filter all news and information that is to be published about the organisation in order to preserve a positive image
• confidence and experience to maintain a good relationship with media personnel to control the type and content of news being published
• the required knowledge and understanding to check all content of press releases before they are published
• the overall skill set and capability to undertake senior critical roles in media relations and public affairs
• adequate experience and exposure to represent the organisation as a spokesperson, protecting the image and reputation of the organisation
• the awareness and maturity to balance transparency and the image of the organisation
• the confidence, experience, and capability to control information and news flow from the organisation through the media to the public

Solid State Training believes in practical and experiential learning over theoretical training. The format consists of a mix of theoretical, practical, and experiential learning practices. Courses are customised to suit the training audience. The trainer delivers lectures using audio-visual presentations, and participation is encouraged through role-plays, case study discussions, and group activities. This course follows the unique Do–Review–Learn–Apply Model.

Organisations whose professionals undertake this course will benefit in the following ways:

• Trained workforce to manage media relations and public affairs
• More positive and consistent branding activities
• Regular in-house training regarding branding and information flow
• Controlled and high-quality news updates and press releases
• Good working relationships and healthy rapport with media personnel
• Established brand reputation and increased awareness
• Organisational growth and development

Professionals undertaking this Public Affairs and Media Relations Course will derive the following benefits:

• Increased understanding and knowledge of media relations and public affairs
• Greater knowledge and confidence to undertake related roles, fostering career growth
• Enhanced skill set to train other employees on branding
• Greater understanding to check press releases and shared information
• Increased experience to build good working relationships with media personnel