solid state training solution

Protocol and Etiquette Training Course 

Monday, February 23, 2026
Category:Public Relations
3 Days Dubai 9:00am – 4:00pm

Introduction

Protocol and etiquette are foundational for building strong professional relationships and projecting confidence. In today’s globalized world, the ability to navigate social and cross-cultural norms is crucial for effective collaboration. Research shows that effective business etiquette can contribute to a 20% increase in employee engagement. This course equips individuals with the skills to navigate social and professional norms, ensuring effective communication and a polished image while avoiding costly cultural misunderstandings that lead to business failure.

Objectives

The main objective of this Protocol and Etiquette Certification Course is to empower professionals with—

  • complete knowledge and information about business etiquette and protocol
  • the necessary experience and awareness to conduct themselves professionally in business meetings
  • the required skill, confidence and experience to communicate clearly and effectively
  • the necessary knowledge and confidence to undertake training on business etiquette for other colleagues
  • the necessary skill and confidence to represent the organisation at important forums and meetings
  • the necessary skill and information to enhance one’s professional image and successfully represent the organisation

Training Methodology

The training delivered by Solid State Training fosters active participation among trainees. Content and delivery are highly flexible and customized to the audience. Training methods include presentations, discussions, role-plays, and competitions to ensure retention. Relevant case studies are used to link practical scenarios to the training. The course follows the Do–Review–Learn–Apply Model.

Organizational Impact

Organisations whose professionals attend this course will benefit in the following ways:

  • Trained employees with complete knowledge of etiquette and protocol
  • Better representations at important forums
  • Enhanced company profile and image
  • Continual training to develop awareness in all employees
  • More positive work culture
  • Better policy adherence and employee performance
  • Enhanced customer experience and relationships
  • Better relationships with partners and vendors

Personal Impact

Through this Protocol and Etiquette Certification Course, professionals will derive the following benefits:

  • Complete knowledge of business etiquette and protocol
  • Better professional behaviour and increased market value
  • Increased chances to represent the organisation at important forums
  • Enhanced communication skills and professionalism
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AED:

Who Should Attend?

  • Senior members who need to understand the impact of business etiquette for their employees
  • Learning and development trainers who need to train employees on business etiquette
  • Managers and human resource professionals who need to drive professional behaviour
  • Sales staff, marketing managers and customer relationship managers who interact with customers
  • Policymakers who need to understand protocol and create appropriate guidelines
  • Members of the hospitality department who need to make an impression with outsiders
  • Any other professional who would like to develop good business etiquette