The main objective of this course is to provide professionals with:

• A thorough understanding of pricing fundamentals and economic principles
• The skills to develop value-based pricing strategies
• Knowledge of various pricing models (skimming, penetration, etc.)
• Understanding of psychological pricing and consumer perception
• Ability to manage price changes and handle competitor price moves
• Skills to utilize data and analytics for price optimization
• Knowledge of the legal and ethical considerations in pricing

This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit from:

• Significant improvements in margins and overall profitability
• More consistent and value-aligned pricing across portfolios
• Better ability to respond to competitor pricing strategies
• Stronger alignment between marketing, finance, and sales on pricing
• Reduced reliance on reactive discounting and price wars
• Greater data-driven insight into customer value and perception

Professionals will benefit from this course in the following ways:

• Improved ability to drive profitability through strategic pricing
• Enhanced analytical skills for value quantification
• Greater success in high-stakes commercial negotiations
• Increased confidence in managing complex pricing structures