This course not only covers how to sell exhibition and events but also how to best prepare for and follow up in order to maximize lead conversion through negotiation and deal closing techniques.

Designing Approach

Tailor-Made for Your Needs: Solid State Training Solutions works closely with every client as a long-term strategic partner. We conduct pre-training requirements process which includes collecting details of the registered delegates and conducting training needs analysis meetings to align the training solution with the client’s objectives.

Delivery Methodology

• Simulation – providing life-like scenarios through structured learning experiences and to improve business awareness and management skills.
• Role Play – acting-out situations in groups, under the supervision and feedback of a lead coach.
• Presentations, Videos and Video Recording – visual materials to support presentations of theory.
• Games – learning is fun with Solid State Training Solutions! Using a variety of tools and games to emphasize the learning experience.
• Discussions – use two-way communication between the trainer and the trainees to increase learning opportunities.
• Questionnaires – to gather information from the participants, attributed or anonymous, free-form questions and multiple-choice.
• Case Study Analysis – a key tool for such workshops, either individuals or groups review the materials provided to understand a key message and then present their findings to the other participants.

• Higher conversion rates and sales figures.
• Stabilized effective sales process.
• Gain and sustain valuable and long-term relationships with key clients.
• Solid negotiation and deal closure techniques.

By the end of this course, participants will be able to gain the following:

• Clearly understand how to build and use knowledge on customer profiles, stand position and traffic flow to maximum effect.
• Be able to identify needs and wants quickly and effectively.
• Have developed their ability to build the best counter arguments.
• Have improved methods of gaining commitment from the Customer.
• Be able to follow up prospects to maximum effect after the event.