The Central Objectives of this programme are as follows:

• Understand the role of an Event Manager.
• Learn basic planning and organizing skills to ensure an event completes on schedule.
• Understand the role of events in the context of integrated marketing communications as part of promoting the business strategy.
• Explore creativity in designing event concepts.
• Understand the importance of managing teams for a successful event.
• Examine the use of cost control mechanisms.
• Review the importance of sustainable event planning.
• Learn the value of contingency planning.

Designing Approach

Tailor-Made for Your Needs: Solid State Training Solutions works closely with every client as a long-term strategic partner. We conduct pre-training requirements process which includes collecting details of the registered delegates and conducting training needs analysis meetings to align the training solution with the client’s objectives.

Delivery Methodology

• Simulation – providing life-like scenarios through structured learning experiences and to improve business awareness and management skills.
• Role Play – acting-out situations in groups, under the supervision and feedback of a lead coach.
• Presentations, Videos and Video Recording – visual materials to support presentations of theory.
• Games – learning is fun with Solid State Training Solutions! Using a variety of tools and games to emphasize the learning experience.
• Discussions – use two-way communication between the trainer and the trainees to increase learning opportunities.
• Questionnaires – to gather information from the participants, attributed or anonymous, free-form questions and multiple-choice.
• Case Study Analysis – a key tool for such workshops, either individuals or groups review the materials provided to understand a key message and then present their findings to the other participants.

Creating an event to promote a business among the masses is a tried and tested method that can assist a company to gain attention as well as popularity. A successful event not only helps an established company to regain its importance in the customer’s perspective but it will also help a budding company to develop interest about its services among common people.

Through this course, participants will have the confidence to organize events which runs smoothly; a step-by-step guide on how to produce timely, well-run events that stakeholders and attendees will remember for the right reasons; and finally, an insight into how to harness creative ideas, and transform them into unique events.