Marketing Strategy and Planning Training Course
Monday, February 23, 2026
Category:Sales & Marketing
3
Days
Dubai
9:00am – 4:00pm
Introduction
A well-defined marketing strategy is the roadmap to business success. It ensures that an organization’s resources are focused on the right opportunities to increase sales and achieve a sustainable competitive advantage. This Marketing Strategy and Planning Training Course provides participants with a structured approach to the entire planning cycle. Participants will learn how to move from deep market analysis to strategic choice and practical execution, ensuring that every marketing effort contributes to the bottom line.
Objectives
The main objective of this course is to provide professionals with:
- A thorough understanding of the marketing planning process
- The skills to conduct comprehensive internal and external environment audits
- Knowledge of how to set SMART marketing objectives aligned with business goals
- Understanding of strategic choice models (Ansoff, Porter, etc.)
- Ability to develop and implement detailed marketing action plans
- Skills to allocate and manage marketing resources and budgets
- Knowledge of how to monitor, evaluate, and control marketing performance
Training Methodology
This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.
Organizational Impact
Organisations will benefit from:
- More rigorous and effective marketing strategies
- Better alignment of marketing efforts with business goals
- Improved resource utilization and budget control
- A more proactive and strategic marketing department
- Greater ability to anticipate and respond to market changes
- Increased consistency in brand and market execution
Personal Impact
Professionals will benefit from this course in the following ways:
- Improved strategic thinking and planning capabilities
- Enhanced analytical skills for market auditing
- Greater success in delivering measurable marketing results
- Increased confidence in high-level strategic decision-making
Who Should Attend?
- Marketing Managers and Brand Leads
- Strategy and Planning Professionals
- Business Unit Heads and Directors
- Entrepreneurs and Business Owners
- Anyone responsible for developing organizational marketing plans
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