The main objective of this program is to provide marketing professionals with:

• A thorough understanding of leadership principles within the marketing context
• The skills to build, lead, and motivate high-performing marketing teams
• Knowledge of strategic marketing planning and budget management at a senior level
• Understanding of cross-functional collaboration and internal stakeholder management
• Ability to drive marketing innovation and navigate organizational change
• Skills to align marketing strategy with overall business and financial goals
• Knowledge of senior-level communication and influence techniques

This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit from:

• More effective and strategically aligned marketing leadership
• Improved performance and motivation of the entire marketing department
• Better collaboration between marketing and other key business functions
• Greater ability to drive organizational growth through marketing innovation
• More efficient management of significant marketing investments
• Stronger representation of marketing at the executive level

Professionals will benefit from this course in the following ways:

• Improved ability to lead large and complex marketing teams
• Enhanced strategic influence and communication skills
• Greater success in high-level organizational leadership
• Increased readiness for CMO and Director-level roles