The main objective of this course is to provide professionals with:

• A thorough understanding of the Integrated Marketing Communications (IMC) framework
• The skills to develop and manage effective multi-channel communication campaigns
• Knowledge of media planning, buying, and evaluation across traditional and digital media
• Understanding of message development, creative strategy, and brand storytelling
• Ability to manage agency relationships and communication budgets
• Skills to measure the reach, resonance, and impact of marketing communications
• Knowledge of the evolving media landscape and emerging communication trends

This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit from:

• More consistent and impactful brand communication
• Improved reach and effectiveness of marketing campaigns
• Optimized media spend and better ROI
• Stronger brand identity and market presence
• Enhanced ability to manage agency and media partner relationships
• Better alignment of communication activities with organizational goals

Professionals will benefit from this course in the following ways:

• Improved ability to lead multi-channel communication strategies
• Enhanced skills in media planning and message development
• Greater success in optimizing marketing budgets
• Increased confidence in managing high-stakes advertising campaigns