The main objective of this training course is to provide professionals with:

• A thorough understanding of market research methodologies and their application
• The skills to design, execute, and analyze qualitative and quantitative research
• Knowledge of competitive intelligence gathering and analysis techniques
• Understanding of consumer insights and purchase driver identification
• Ability to turn research data into actionable business recommendations
• Skills to utilize various research tools and digital intelligence platforms
• Knowledge of ethical considerations and best practices in market research

This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit from:

• More accurate and evidence-based strategic decision-making
• Improved understanding of customer needs and market opportunities
• Better tracking and anticipation of competitor moves
• Reduced risk in product launches and marketing initiatives
• Increased efficiency and productivity in research efforts
• Greater ability to achieve business goals through data-driven insights

Professionals will benefit from this course in the following ways:

• Improved ability to lead rigorous market research projects
• Enhanced analytical and insight generation skills
• Greater success in providing valuable business intelligence
• Increased confidence in presenting data-backed recommendations