Market Competition and Rates (Tariffs and Subsidies)
Monday, February 23, 2026
Category:Public Sector Management
3
Days
Dubai
9:00am – 4:00pm
Introduction
Many managers treat pricing as a tactical problem, often pricing products just to cover costs, which undermines profits and value. While tariffs protect domestic regions and small industries, economists agree that free trade policies are the essence of a global market. Pricing products and services is a strategic challenge requiring insight, analysis, and perspective. This program informs executives of the methods needed to comprehend strategic pricing and execute it effectively, building customer value and competitive advantage in a digital-driven market.
Objectives
Upon completing this Market Competition and Rates (Tariffs and Subsidies) course successfully, participants will be able to:
- Apply market and competition applications in product pricing
- Understand how to utilise game theory to influence market pricing
- Learn how to leverage competitor pricing models and use the product lifecycle to price products
- Recognise strategies for price discrimination in competitive markets
- Study how to predict, influence and respond to competitors’ pricing moves
- Discover the real financial consequences of pricing decisions and when it makes sense to compete on price
- Find out how to adjust customers’ price perceptions to capture more value
- Use pricing to purposefully steer business to long-term success, rather than responding only to resolve short-term competition
Training Methodology
This is an interactive training program consisting of lectures, seminars, presentations, group discussions, assignments, case studies, and functional exercises. It follows the ‘Do-Review-Learn-Apply’ model.
Organizational Impact
Organisations will derive the following benefits:
- Produce a detailed market competition and pricing profile
- Save on legal expenses due to national or international pricing policy violations
- Streamlined processes in market competition and pricing rates development
- Employees aware of applicable tariff and subsidy policies
- Proper implementation of market competition and pricing policies
Personal Impact
Professionals will derive the following benefits:
- Holistic understanding of marketing and pricing facets
- Ability to achieve ambitious profitability objectives
- Improved value creation through pricing strategies
- Development of catchy marketing and pricing concepts
- Better business differentiation from competitors
This program is designed for:
- Entrepreneurs and marketing consultants
- Senior managers and Executives who analyse, recommend or approve pricing decisions
- Directors of marketing, finance, sales, and planning
- Managers from product, customer, sales or brand management
- Key executives of smaller companies handling significant price competition
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