The main objective of this course is to provide professionals with:

• A thorough understanding of Key Account Management (KAM) principles
• The skills to identify, evaluate, and select key accounts for the organization
• Knowledge of strategic account planning and relationship management
• Understanding of value co-creation and long-term partnership building
• Ability to manage complex internal and external stakeholders
• Skills to protect and grow revenue from the organization’s most important clients
• Knowledge of KAM performance measurement and reporting

This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit from:

• Greater protection and stability of core revenue sources
• Improved growth and revenue from existing key clients
• Stronger and more strategic client partnerships
• Higher client satisfaction and long-term loyalty
• A more professional and strategically focused KAM workforce
• Better alignment of organization activities with key client needs

Professionals will benefit from this course in the following ways:

• Improved ability to build and manage high-stakes professional relationships
• Enhanced skills in strategic planning and value creation
• Greater success in growing high-value client accounts
• Increased confidence in managing complex client partnerships