The main objective of this training course is to provide professionals with:

• A thorough understanding of basic marketing principles and terminology
• The skills to identify target audiences and develop customer segments
• Knowledge of the "Marketing Mix" (the 4 Ps) and its application
• Understanding of market research and its role in decision-making
• Ability to contribute to the development of basic marketing plans
• Skills to create engaging marketing messages for various channels
• Knowledge of brand building and its importance to the business

This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.

Organisations will benefit from:

• A more marketing-savvy and customer-focused workforce
• Improved alignment between marketing and other departments
• More effective communication of brand value to customers
• Better understanding of market opportunities and customer needs
• Increased efficiency and productivity in marketing efforts
• Greater ability to achieve business goals through effective marketing

Professionals will benefit from this course in the following ways:

• Improved foundational marketing skills and knowledge
• Enhanced ability to understand and satisfy customer needs
• Better skills to create and communicate brand value
• Increased confidence in contributing to marketing success