FMCG Sales Training
Monday, February 23, 2026
Category:Sales & Marketing
3
Days
Dubai
9:00am – 4:00pm
Introduction
The FMCG sector is defined by speed, high volumes, and intense competition. Success in this industry requires a unique blend of retail execution, distributor management, and strong negotiation skills. This FMCG Sales Training Course provides participants with the practical skills they need to drive growth in this fast-paced environment. Participants will learn how to maximize in-store visibility, build strong partnerships with retailers and distributors, and use data to optimize their sales performance.
Objectives
The main objective of this training course is to provide sales professionals with:
- A thorough understanding of the FMCG (Fast-Moving Consumer Goods) landscape
- The skills to manage retail accounts and drive in-store visibility
- Knowledge of distributor management and supply chain collaboration
- Understanding of consumer behavior and purchase drivers in the FMCG sector
- Ability to execute effective trade marketing and promotional activities
- Skills to negotiate with retail buyers and manage category space
- Knowledge of sales analytics and performance tracking in FMCG
Training Methodology
This collaborative training course will comprise the following training methods: Lectures, Seminars & Presentations, Group Discussions, Assignments, Case Studies & Functional Exercises. Solid State Training follows the ‘Do-Review-Learn-Apply’ model.
Organizational Impact
Organisations will benefit from:
- More effective and high-performing sales teams
- Improved retail execution and in-store visibility
- Stronger and more collaborative distributor relationships
- Better alignment of sales and marketing initiatives
- Greater category growth and market share
- Increased efficiency and ROI in trade promotions
Personal Impact
Professionals will benefit from this course in the following ways:
- Improved ability to drive FMCG sales volume and growth
- Enhanced retail execution and distributor management skills
- Greater success in high-stakes retail negotiations
- Increased confidence in fast-paced sales environments
Who Should Attend?
- Sales Executives and Managers in the FMCG sector
- Key Account Managers and Retail Sales Staff
- Trade Marketing Managers and Professionals
- Distributor Sales Managers
- Anyone looking to build a career in the Fast-Moving Consumer Goods industry
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Course Brochure Request
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