Customer Relationship Management (CRM) Training Course
Monday, February 23, 2026
Category:Customer Service
3
Days
Dubai
9:00am – 4:00pm
Introduction
With the onset of building a relationship with the customer, it is very important to record the information in a manner it is readily available. This customer relationship management (CRM) certification training course equips you to understand and apply the aspects of the CRM and manage the relationship well. This Solid State Training course will enable the individual to support the customer with all the details readily available in the Customer Relationship Management System and ensure a fact-based interaction.
Objectives
Upon completing this Customer Relationship Management (CRM) Certification Training Course successfully, participants will be able to:
- Recognize why Customer Relationship Management (CRM) system is essential
- Know the best practices of CRM implementation
- Explain the value generated by using the customer relationship management tool
- Support teams and individuals to strategize and set key milestones for using the CRM
- Determine the benefits of using a CRM system
- Application of the CRM system
- Support the customer by using the CRM
- Apply the learnings to enhance customer service, sales and marketing
- Document the interactions with the customer to follow through
Training Methodology
The Customer Relationship Management (CRM) Certification Training Course will be conducted in a highly effective manner and will comprise of the following training methods: Presentations, Live Online Tool Usage, Examples, Group Discussions, Assignments, Lectures & Seminar Method, Activities, Polls, Surveys, Whiteboard interaction, Case Studies & Functional Exercises. At Solid State Training, we use the ‘Do-Review-Learn-Apply’ model.
Organizational Impact
Companies who nominate their employees to participate in this Customer Relationship Management (CRM) Training Course can benefit in the following ways:
- Train their employees in building the right attitude of entering data in the CRM
- Know the benefits of the CRM and learn how to use it
- Create a strategy to implement the CRM process in the organization
- Have all the customer information readily available anywhere at any time
- Learn the best practices in Customer Relationship Management administration
- Learn ways to analyse the information and know how to create reports
- Create a fact-based interaction with the customer
- Have business information no longer be person dependent and be available to the organization
- Have a process based approach
Personal Impact
Individuals who participate in this Customer Relationship Management (CRM) Certification Training Course can gain from it in the following ways:
- Know what a CRM is and how is it used
- Recognize why Customer Relationship Management (CRM) is essential
- Support the customer by using the CRM
- Determine the uses of the CRM system
- Apply the learnings to the customer service, sales and marketing
- Use a fact-based approach to interact with the customer
- Recognize the best practices of CRM implementation
Customer Relationship Managers, Any individual who uses the CRM, Customer Service Representatives, Customer Service Executives, Sales Support Representatives, Call Centre or BPO Executives, Business Development Executives, Receptionist.
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