Crisis Management in Public Relations
Monday, February 23, 2026
Category:Public Relations
3
Days
Dubai
9:00am – 4:00pm
Introduction
Crisis management is a process by which an organisation deals with an emergency situation or a disruptive, unexpected event. Crisis management gained importance after some organisations suffered large-scale industrial and environmental disasters. Crises come as a threat to an organisation, with an element of surprise and demanding quick action with little decision-making time. Crisis management is distinctly different from risk management in that risk management involves the study and prediction of risks and the decision of next steps to prevent the occurrence, while crisis management involves handling and managing threats immediately before, during and after the occurrence. There are specific skills and techniques required to identify, assess, understand and cope with a serious situation. Overall, crisis, reputation, and issues management are extremely important for organisational growth and development. This Solid State Training course will empower you with in-depth information and understanding about Crisis Management in Public Relations to effectively manage crises, limiting the negative impact they could cause to the growth and success of the organisation.
Objectives
The main objective of this Crisis Management in Public Relations training course is to empower professionals with—
- complete knowledge and information of Crisis Management in Public Relations
- the required confidence and understanding to effectively manage crises and take appropriate action in time
- the necessary skills and knowledge to undertake roles and responsibilities involving management of the reputation of the organisation, including online branding
- the preparedness and perspective to handle issues, identify trends and devise action plans to minimise negative impact
- foresight and maturity to predict issues and risks and effectively manage situations to prevent or minimise impact of occurrence
- an enhanced skill set and professional portfolio to progress to senior and influential positions in the organisation, thus contributing to organisational success and career growth and progression
- the required confidence to work with advanced social media tools and analytics to foster better and more positive online presence and keep track of brand perception
- better decision making and problem-solving skills to facilitate faster and more efficient action in the event of crises
Training Methodology
Training courses at Solid State Training are created to appeal to a wide audience. The course content is thoroughly reviewed and amended before the initiation of each program. A highly experienced trainer delivers the content using audio-visual presentations. Participation is encouraged through group assignments, activities, debates, role-plays, and case studies. This course follows the successful Do–Review–Learn–Apply Model.
Organizational Impact
Organisations whose professionals attend this training course will benefit in the following ways:
- A more informed, educated workforce experienced in Crisis Management in Public Relations
- Better crisis and issues management
- Better organisation branding and online presence
- Increased investments because of better branding and reduced risks
- Organisational growth and development because of better management of all critical aspects
- Better social media presence and visibility because of the use of advanced tools
Personal Impact
Professionals attending this Crisis Management in Public Relations course will benefit in the following ways:
- Increased understanding and knowledge of Crisis Management in Public Relations
- Enhanced skill set to undertake critical and influential roles involving authority and ownership
- Broadened perspective and additional skills facilitating lateral movement and progression
- Increased knowledge and confidence to train other employees in crisis and reputation management
Who Should Attend?
- Top management of an organisation who need to thoroughly understand Crisis Management in Public Relations
- Marketing professionals responsible for social media and online reputation management
- Investors and financial advisors who need to understand the importance and scope of Crisis Management in Public Relations to aid in investment decisions
- Policymakers and human resource professionals responsible for framing policies and guidelines and driving adherence to positively impact brand visibility and decrease organisational risks
- Members of branding agencies who support organisations in their branding strategies and plans
- Any other professional interested in knowing more about Crisis Management in Public Relations
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