The main objective of this course is to empower professionals with—

• the ability to reach a higher level of competence in corporate communication
• real-time feedback on spoken and digital communication aligned with global communication standards
• the ability to recognise the function and potential of the role of corporate communication
• understanding of the strategy and requisites for a Crisis Communication
• ability to communicate ideas fluently on any subject
• the skill to initiate conversations, offer opinions, respond to interview questions and build relationships
• the understanding of how many tools can be leveraged to build a strong organizational culture through effective corporate communication

Solid State Training designs training courses to cater to our training audience and their unique professional background and experience. Classroom sessions with presentations by a highly experienced facilitator form a major part of our training programmes. We inspire trainee involvement through group discussions, role-plays, group activities, assessments and more. Solid State Training’ follows its unique training methodology of Do–Review–Learn–Apply Model.

Organisations whose professionals undertake this course will benefit in many ways accordingly:

• Individuals become more aware of their role and responsibility and the potential of the Corporate Communication function
• More calibration in communication, aligned with the brand values of your organization
• Greater respect for the individual, the organisation and brand value
• Increased demand for the goods and services your organization offers in diverse markets
• The decrease in negative propagation of your goods/services
• Market credibility will be on the rise owing to stakeholder recommendations
• Improved individual performance because they now have a higher understanding and sense of responsibility
• Better culture, owing to the impact of the Corporate Communication function, when used positively
• Lower attrition as delegates will feel invested in, listened to, valued and motivated as employees

Professionals attending this course will be able to develop and exhibit the following:

• A clear understanding of the role and functions of internal and external corporate communication
• Increased awareness of human behaviours and their effect and impact on communication styles
• Access to content and feedback practice sessions exclusively owned and run by Solid State Training
• Ability to identify one’s area of opportunity in improving their skills in this area
• Understanding the impact of substandard business communication on the individual and the organisation
• A sense of accomplishment contributing to a proactive and positive approach in external communication
• Overall improvement in individual performance and relationships, owing to increased competency in job role
• The ability to role-model excellent communication in the organisation for subordinates to observe and imitate
• Ability to manage the crisis on behalf of the organisation effectively