Advanced Public Relations Management Training Course
Monday, February 23, 2026
Category:Public Sector Management
3
Days
Dubai
9:00am – 4:00pm
Introduction
Advanced public relations management is critical for building a positive image and maintaining trust with the public. This course provides the strategic and tactical tools needed to manage PR effectively and protect the organisation’s brand reputation.
Objectives
The main objective of this course is to empower professionals with—
- Complete knowledge of advanced public relations (PR) strategies
- The required skills to manage PR campaigns and media relations
- The knowledge and perspective to protect and enhance organisational reputation
- The maturity and capability to handle sensitive PR issues
- The ability to contribute to organisational growth through effective PR
Training Methodology
This course follows the successful Do–Review–Learn–Apply Model. It includes lectures, group tasks, and role-plays.
Organizational Impact
Organisations will benefit from:
- More positive and consistent PR activities
- Better media coverage and reputation
- Effective handling of PR crises
- Increased stakeholder trust and brand awareness
Personal Impact
Professionals will derive the following benefits:
- Increased strategic PR skills
- Enhanced confidence to lead PR campaigns
- Better understanding of media and reputation dynamics
Who Should Attend?
- PR managers and specialists
- Marketing and communication professionals
- Senior management and executives
- Branding and image consultants
- Any other professional interested in advanced public relations
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Course Brochure Request
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