Advanced Marketing Strategy, Analytics and ROI Optimization Course
Monday, February 23, 2026
Category:Sales & Marketing
3
Days
Dubai
9:00am – 4:00pm
Introduction
Marketing is no longer just about creativity; it is about combining creative vision with rigorous data analysis to drive results. Strategic marketing analytics allow organizations to understand their customers better, optimize their spending, and prove the value of their initiatives. This course provides participants with a comprehensive framework for using data to craft effective strategies and optimize ROI across the entire marketing spectrum.
Objectives
The main objective of this course is to provide professionals with:
- A thorough understanding of advanced marketing strategy principles
- The skills to utilize data analytics for strategic decision-making
- Knowledge of ROI optimization techniques across various marketing channels
- Understanding of customer behavior and market dynamics through data
- Ability to manage large-scale marketing initiatives and ensure value delivery
- Skills to measure and improve overall marketing performance
- Knowledge of emerging technologies in marketing analytics
Training Methodology
This course follows the successful Do–Review–Learn–Apply Model. It includes interactive lectures, practical workshops using analytics tools, group discussions, and case studies focused on ROI optimization.
Organizational Impact
Organisations will benefit from:
- More effective and data-backed marketing strategies
- Improved success rate of marketing initiatives
- Optimized marketing budgets and increased ROI
- Better alignment of marketing with organizational goals
- Greater ability to respond to market changes through data insights
Personal Impact
Professionals will benefit from this course in the following ways:
- Improved understanding of strategic marketing analytics
- Enhanced ability to align marketing with business strategy
- Better skills to manage and optimize marketing spend
- Increased capability to lead data-driven marketing teams
This course is suitable for:
- Marketing Directors and Senior Marketing Managers
- Marketing Analysts and Data Scientists
- Product Managers and Brand Leads
- Business Analysts and Strategy Consultants
- Anyone responsible for ensuring marketing initiatives deliver measurable value
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